update

Leveling Up: EMS-style

There comes a time in every business-owner’s life when they need to say farewell to the vintage-newspaper-printtrusted systems they used when they first started out and move on to something a bit more expensive, yes, but more importantly, more focused and versatile.

One of the first pieces of advice I received when I started my business was to start a mailing list. Never rely solely on someone else’s platform. Amazon can go glitchy, Facebook can shut down. Better to have your own foundations for people to find you.

It’s very good advice. In fact, it’s some of the best advice out there. It’s a big part of why I created my own paperback (and eventually ebook) storefront on my author website, and, of course, why I maintain my mailing list for all its ups, downs, and GDPR-purges.

I love sending out my newsletters, too. It’s great to hear back from readers and learn a bit about what they’re up to, what they’re reading, what they’re looking forward to. Up until now, MailChimp has been my trusted companion on all of these adventures, and really I have no complaints.

But I’ve decided it’s time to level up. As of this week, I’m slowly going to be building up a presence through ActiveCampaign, exploring its versatility, it’s resources, and it’s ability to help me better engage with readers. Because that is my first priority. Getting to know the people who take the time out of their day to read my messages. Not only out of a sense of appreciation, but also to better deliver what interests them. It’s a never-ending circle.

My first impressions of ActiveCampaign have been incredibly positive, so as I explore further, I’ll share my thoughts and views on this, my most recent attempt to kick all kinds of ass at my business.

What have you tried lately to shake things up and move yourself up a notch? Share in the comments below!

Thoughts?

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