update

EMS Upgrade (cont’d)

A few months ago, I started sharing my experience shifting my mailing list over to ActiveCampaign.

There had been a miscommunication with the customer service representative who was supposed to give me a call and says she couldn’t get through to me. For the evening, we left it at that, and I was supposed to make another appointment for her to call me so we could go over everything.

Unfortunately, our schedules never synced. I’d made it clear I was only available in the evenings, and this customer service rep’s calendar stopped at 4:30pm, so I’m not quite sure she was assigned to my file.

Anydoodle, I let her know that I wouldn’t be available during her hours, never heard back from her, and that was that. She left me with a few links and I tried to use those to get myself started.

So… so far I would give their customer service a 3/5.

The service itself, though, seems to work great. I spent a week sending up my various workflows and automations, my forms, and my triggers. I haven’t really had a chance to test them out yet (if you’re interested in my fiction work and want to sign up for my newsletter to get some free short stories while also helping me work out any kinks in this new system, here’s the link!)

I love that I get to build my templates from the ground up, and customize the full workflow, allowing me to have slightly different variations depending on whether people are coming from my epic fantasy series, urban fantasy, or just a neutral starting point like my Facebook page or my website.

The first trial, sending an email to my imported existing list, went incredibly well, with higher open rates than I’ve had in a while. The goal now will be maintaining, or even increasing, those rates, but the fact that I can so easily play with tags and segmentation should allow for improved value with every email.

I’ll share one more post in a couple of months with my down-the-road impression, but for now I’m quite happy with the change over.

Have you had any experience with ActiveCampaign? Let me know in the comments!

update

Leveling Up: EMS-style

There comes a time in every business-owner’s life when they need to say farewell to the vintage-newspaper-printtrusted systems they used when they first started out and move on to something a bit more expensive, yes, but more importantly, more focused and versatile.

One of the first pieces of advice I received when I started my business was to start a mailing list. Never rely solely on someone else’s platform. Amazon can go glitchy, Facebook can shut down. Better to have your own foundations for people to find you.

It’s very good advice. In fact, it’s some of the best advice out there. It’s a big part of why I created my own paperback (and eventually ebook) storefront on my author website, and, of course, why I maintain my mailing list for all its ups, downs, and GDPR-purges.

I love sending out my newsletters, too. It’s great to hear back from readers and learn a bit about what they’re up to, what they’re reading, what they’re looking forward to. Up until now, MailChimp has been my trusted companion on all of these adventures, and really I have no complaints.

But I’ve decided it’s time to level up. As of this week, I’m slowly going to be building up a presence through ActiveCampaign, exploring its versatility, it’s resources, and it’s ability to help me better engage with readers. Because that is my first priority. Getting to know the people who take the time out of their day to read my messages. Not only out of a sense of appreciation, but also to better deliver what interests them. It’s a never-ending circle.

My first impressions of ActiveCampaign have been incredibly positive, so as I explore further, I’ll share my thoughts and views on this, my most recent attempt to kick all kinds of ass at my business.

What have you tried lately to shake things up and move yourself up a notch? Share in the comments below!