As an aside, I accidentally wrote “best food forward” the first time around. Apparently I’m hungry. Please keep that in mind with any other typos that might pop
As you may have seen already on pretty much all my other social media pages/accounts, I actually did manage to snag a table at ComicCon.
I’m excited about this. The fact that I haven’t yet included a single exclamation mark in this post is merely an exaggerated effort to keep this blog professional. For a full use of exclamation marks, feel free to check out my website.
But I thought I might touch on one of the important (and, in my opinion, the most fun) parts of direct sales: presentation.
It’s probably a given that you should make yourself and your display eye-catching when you want to draw people to you, but I’ll say it anyway, because I often see it at vendor events: the folks with their heads always bent over their phones, sitting at their table not paying attention, expecting their merchandise to do the work for them.
In my experience… these folks don’t tend to do as well.
I’ve had a good amount of opportunity to try different styles and strategies. Like most people trying to achieve a certain goal, I have certain superstitions and must-haves before starting. These are things that develop naturally — fascinatingly, it’s a built-in element of the human psyche; we’re such pattern-seekers that we’ll attach significance to the tiniest details if we think it’ll help us move forward — and even though I know they won’t make a difference, I hang on to them.
For example, my table cloth. I love the green, and I believe it contrasts really well with my books. I’ve worked with a red table cloth, believing the brightness would be even more eye catching, but it didn’t make a difference, so I returned to my green.
Other than those little things, I like to adapt.
A burlesque dancer friend of mine has a great rule. Every time she re-uses an act, she levels it up. An upgrade to the costume, smoothing out part of the dance, tweaking the stage set-up. Just something to polish the act and really make it shine.
I took this rule and have applied it to my display, which means it will never be perfect and (hopefully) will keep getting better.
To give you a better idea of what i mean, I offer the evolution of my display, starting from my very first novel to the recent Geek Market I did in March (and that’s still nothing compared to what I have planned for OCC.)
I can’t wait to show you what I have to store for OCC! I will say that my husband has been very busy making everything look really amazing.
Want to see ComicCon updates, photos & video in play? RSVP to my Facebook event page! Even if you’re not able to make it in person, you can follow along for larks.