Some might consider them the worst part of indie publishing.
Others consider them the funnest and bestest part.
Only one of these groups needs professional help.
For everyone else, there’s a great new book out by Brian Meeks, all about learning the art of writing cover copy.
I’m only just getting started with it, but have already tried to adopt his initial advice in changing the way I write blog and Facebook posts: smaller text blocks and more white space.
And I do notice a difference!
People are busy and they don’t want to break down huge chunks of texts.
I sure as heck don’t if I’m reading a bunch of blog posts. Give it to me short and sweet, and if that’s the way I like to read, then why did it take me so long to change my style?
I’ve slapped my wrist for that one.
I’m only getting started on the book, so I’ll give a full review once I’m finished, but I do recommend you check it out! Anything that can take some of the pain out of crafting one of the most essential marketing points, am I right?
You can find Mastering Amazon Descriptions here (and be sure to join the FB group to get feedback and input from others suffering the same cover copy pains!)