update

EMS Upgrade (cont’d)

A few months ago, I started sharing my experience shifting my mailing list over to ActiveCampaign.

There had been a miscommunication with the customer service representative who was supposed to give me a call and says she couldn’t get through to me. For the evening, we left it at that, and I was supposed to make another appointment for her to call me so we could go over everything.

Unfortunately, our schedules never synced. I’d made it clear I was only available in the evenings, and this customer service rep’s calendar stopped at 4:30pm, so I’m not quite sure she was assigned to my file.

Anydoodle, I let her know that I wouldn’t be available during her hours, never heard back from her, and that was that. She left me with a few links and I tried to use those to get myself started.

So… so far I would give their customer service a 3/5.

The service itself, though, seems to work great. I spent a week sending up my various workflows and automations, my forms, and my triggers. I haven’t really had a chance to test them out yet (if you’re interested in my fiction work and want to sign up for my newsletter to get some free short stories while also helping me work out any kinks in this new system, here’s the link!)

I love that I get to build my templates from the ground up, and customize the full workflow, allowing me to have slightly different variations depending on whether people are coming from my epic fantasy series, urban fantasy, or just a neutral starting point like my Facebook page or my website.

The first trial, sending an email to my imported existing list, went incredibly well, with higher open rates than I’ve had in a while. The goal now will be maintaining, or even increasing, those rates, but the fact that I can so easily play with tags and segmentation should allow for improved value with every email.

I’ll share one more post in a couple of months with my down-the-road impression, but for now I’m quite happy with the change over.

Have you had any experience with ActiveCampaign? Let me know in the comments!

Thoughts?

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